It is perhaps one of the sure signs of the rising affluence and consumer power of our society that there is a growing trend toward the use of special cosmetics and perfume for kids.
As more and more households end up with both parents having jobs, special benefits and privileges unheard of a generation ago are beginning to be fashionable.
Children are beginning to acquire a taste for perfume, creating a boom for kids in the cosmetics market. And their parents are increasingly able and willing to pay for these products.
In 2006, Americans spent $115.6 billion for their children's food, personal care, clothing and apparel, reading and entertainment.
Experts have predicted this amount to reach $143 billion by 2010. Knowing that a significant portion of this spending would go to cosmetics and grooming, several companies and industry leaders have developed perfume lines for children.
Generally, scents for kids use popular cartoon and anime characters as trademarks and selling vehicles.
Disney capitalizes on its established and well-loved characters for its scent for kids: Mickey, Minnie, Little Mermaid, Snow White, Bugs Bunny, Donald Duck, Daisy Duck, Sleeping Beauty, Cinderella and Beauty and the Beast. Toy industry leader, Barbie, has a Barbie Princess line for girls.
Superman has managed to barrel his way into the competition, appealing mainly to the boys. So has Japanese anime, Digimon. Even Shrek, the popular, albeit foul smelling, cartoon ogre, has a fragrance for kids.
On the other hand, established cosmetics industry player, Bulgari, utilizes an appeal for a mother-daughter fragrance, using subtle scents ideal for women and children alike.
As a rule, perfume for kids and other similar cosmetics should be non-allergenic, non-toxic and irritant-free. Some cosmetic products for adults have been known to trigger allergic reaction in some kids.
It is, therefore, important to check all the ingredients as well as determine the special sensitivity or allergy of the child before procuring scents for kids.
A few ingredients that may trigger an allergic reaction are: hydroxycitronellal, eugenol, and geraniol. In addition, some sensitive kids may react adversely to peppermint and wintergreen oils.
Thus, with the usual good sense and caution, our children - and occasionally, their parents, too - can enjoy the aesthetic and fragrant benefits.
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